At TVL we have the equipment, technology, and experience to assist you with direct mail marketing programs while claiming postage discounts on your behalf due to our capabilities.
Reaching a specific audience can be challenging, but it’s not rocket science. Direct Mail can be one of the most targeted and cost effective methods of advertising. It enables you to get your message to your selected audience. TVL can help you define prospects and purchase demographic-specific mailing lists to help you widen your scope of reach. By focusing on the best potential customers you can stay one step ahead of your competition.
A current powerful trend in direct mail marketing is the use of variable data to engage your audience. VDP (Variable data printing) is a form of digital printing in which elements such as text, graphics & images can be changed from one printed piece to the next during the print run. The personalized communication that a variable data approach offers can be an effective way to begin and maintain a relationship with a targeted audience.
If you are keeping data on your customers, ask your TVL rep how you can use VDP to engage your customers and increase response.